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A couple of weeks ago I secured work with a client who I'd had in my pipeline for over a year. Not a huge sale, but it was a win nonetheless. […]

  I’ll be the first to admit that at the beginning I loved the idea of being able to post to all my separate platforms from the one place and not […]

One of the greatest problems in the world of content marketing lies in the fact that it sometimes seems as if every topic has already been depleted. However, when you take […]

If you’re like most online marketers, you’ve read article after article about the long, slow death of organic reach on social media. In 2016, Twitter switched to an algorithmic feed that […]

The Australian Government OAIC (Office of Australian Information Commissioner) has guidance (2019 from Archive.org) for Australian businesses in relation to the GDPR (General Data Protection Regulation). The guidelines state, that any […]

It’s no secret that online reviews can be significant, but just how significant are they? Firstly, ask yourself, when buying a new product or booking a hotel do you check the […]

A digital marketing campaign is made up of many different elements, including ads that are meant to connect with a target audience. Of course, in order for that ad to be […]

Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded market and also help them establish more personal relationships with their target audience. […]

Google is going through a metamorphosis just like its internet users. As people have moved from using desktop PCs to smartphones and tablets while sitting in a café sipping a latte, […]

Google continues with the company’s efforts to create a better platform for its advertisers. After the thorough changes to YouTube – and the controversies caused by the changes – Google turned […]