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Analytics & Tracking Tips


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Google URL Builder: A Comprehensive Guide

A Practical Guide to UTM Campaign Parameters Tracking for Digital Marketing Campaigns. 1. Introduction The Google URL Builder is a free and essential tool for marketers looking to measure and improve […]

Setting Up CallRail – A Practical Guide

1. Why CallRail is a Valuable Tool Lots of Data Accurate data and conversion metrics are almost always near the top of any marketer’s priority list. It’s what allows us to […]

The different methods of displaying data Google Data Studio

Looker Studio is an exceptionally useful tool for business owners or anyone who is regularly displaying or maintaining data. Matter Solutions own Google Ads Management guru (Sam) is here to help […]

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